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Letter to Our Fellow CBCs

自2006年,Distinctions Asia通過與HKMA及其他商業夥伴合作,舉辦DISC行為分析師認證課程,至今已認證近1200位CBC同學 (Certified Behavioral Consultant)。近日收到多位CBC的信息,指一些業內機構將我們的課程比較,甚至作出針對性言論,讓我們必須正視和回應。

有關DISC與行為及個性分析

Dr. William Moulton Marston在1928年的著作Emotions of Normal People 中首先提出DISC這個理論。有別於其他分析工具, DISC是通過觀察及了解人的行為 (Behaviors,即冰山的水面部份),從而去掌握了解四類性格風格 (Personality Styles)。

如果指出DISC只是用作了解行為,而不是去運用於性格分析的話,並不完全恰當,因為Dr. William Moulton Marston是基於想了解犯罪者背後導致其犯罪行為的原因,才開始建立理論去分析各種可能的因素,例如遺傳、價值觀等,從而發展出今天的DISC。

有關DISC與激勵

同時,Dr. William Marston在當時研究DISC理論的時候,行為、相應的激勵因素、學習動機及情緒變化本身就是DISC的研究核心 (Integrative Psychology, 1931),若指「填補DISC在激勵方面的不足」,似乎對Dr. William Moulton Marston學者原先創立的理論的認知有所欠缺。

DISC理論由1928年開始,已非一個「單維度」的分析工具,由最初的縱向研究 : 情境行為(Contextual Behaviors) 與性格、信念、遺傳的關係,加上三個圖表分析配合橫向的影響因素例如動機 、激勵因子;再到近代的動態分析 : 壓力 – 需求 – 行為 (SNB),正如我們在課程上常言 – “DISC can be a handy tool, but never simple”。

事件有感

其實在我們過去的認證課程裏,很多參加者都問我們為什麼會在課堂裏提刊到其他分析工具的好處,甚至會推薦他們學習其他工具。 在我們的角度來看,其實分析工具沒有最好,只在於能否有效地運用在不同情況以解決不同的問題需要。我們樂於見到更多機構舉辦與DISC相關的教育,更多人認識及領會到DISC的好處。 但對於一些機構針對我們的課程內容,作出看似真實,但似乎不太可靠的論述,讓我們須正視和回應。

我們的DISC行為分析師認證課程來自Institute for Motivational Living, USA (https://motivationalliving.com/)。IML的創辦人Dr. Sandy Kulkin 於1983開始投身DISC行為分析的教育上,Distinctions Asia作為他們在亞洲的合作伙伴。

在過去15年不止一次遇上類似的情況,曾經有公司非法盜用了IML的問卷、有合作客戶要求驗證我們是否真正的IML合作伙伴、更有其他工具的認證學員指IML的三個分析圖表是多餘等。

我們尊重不同的分析工具,也秉成專業和真的教學原則,為學員提供培訓。 以一句 Dr. 的說話作結,時刻檢視我們的心。 “Realize what you really want. It stops you from chasing butterflies and puts you to work digging gold.” – William Moulton Marston

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Since 2006, with HKMA and other corporate clients as our partner, we have the privilege of using the DISC Styles assessment and in the process help certify close to 1,200 professionals to learn to use the tool. Each certified professional is given the Certified Behavioral Consultant (CBC) title.

DISC is a personality model that first appeared in the book “Emotions of Normal People” by Dr. William Moulton Marston (Harvard University) in 1928. The model helps to distinguish different personality styles based on understanding and observing behaviors. Some uninformed people have claimed that DISC is about behavioral and not personality styles.

That is interesting as Marston started by studying the motivators beneath behaviors displayed by criminals. From there, he established the drivers behind actions: genetic personality preferences, values etc.

This led to the DISC model as we know it today. At the same time that DISC was in its formative stage, Marston was also researching into behaviors, values, emotions and other factors that might impact behaviors – Integrative Psychology, 1931. So for critics to dismiss DISC by claiming that DISC does not address motivation, they are smearing the good and scientific legacy of Marston’s work.

Since 1928, DISC has comprehensively incorporate different contextual behaviors, genetic personality preferences and values/beliefs to predict behaviors. The model has faithfully evolved to analyze one’s pressure points, needs and behaviors (SNB- Stress, Needs, Behaviors). Our DISC’s 3-graph indicating Context, Stress and Mirror) reflect SNB and stays faithful to Marston’s research findings. Therefore DISC can be a handy tool, but never simple.

Summary

In our CBC certification progress, many participants were surprised that we often tout the advantages of other assessment tools. Our stand is that there is no one best tool. Different tools work best for different needs. Of course, we believe in the usefulness of the Marston’s DISC model and hope that more and more people can benefit from the self-awareness that comes from using the tool.

However, it has been brought to our recent attention that some competitors have been making uninformed and unsubstantiated claims that Marston’s DISC is unreliable and lacking. We strongly question their claims and more importantly, motives/professionalism.

Our DISC certification program is from the Institute of Motivational Living in the U.S. The founder of IML is Dr. Sandy Kulkin who started immersing himself and his organization in researching the DISC model and educating people from all over the world in the use of the tool since 1983.

We, Distinctions Asia, have been IML’s distribution partner in Asia for the last 15 years. We had encountered instances of copyright violation, clients asking for verification of our partnership with IML. We have stood tall throughout.

We have been slightly understated and low-profile, preferring to focus on serving our faithful clients rather on marketing and promoting ourselves. We respect all assessment tools and end with a quote from Marston: “Realize what you really want. It stops you from chasing butterflies and puts you to work digging gold.” – William Moulton Marston

參考鏈接Reference links:

IML/Peoplekeys:

https://motivationalliving.com/

https://peoplekeys.com/  

IML market position:

https://officialdisc.com/

https://peoplekeys.com/accreditations/  

Dr Sandy Kulkin:

https://sandykulkin.com/